A major partnership to distribute our decarbonated cements under the Bricomarché, Bricorama, Brico Cash and Tridôme banners.
Hoffmann Green announces the signing of a partnership agreement to market its clinker-free decarbonated cements to the BtoC market via the distribution network of Bricomarché, Bricorama, Brico Cash and Tridôme (part of the Les Mousquetaires Group).
Under the terms of this agreement, the four DIY chains in the Les Mousquetaires group – Bricomarché, Bricorama, Brico Cash and Tridôme – are continuing their efforts to promote a global and ambitious CSR strategy: “to develop a more responsible business that is committed and rooted in the regions, and to support their customers’ home improvement projects while preserving the planet’s resources”. With 500 distribution outlets across France, these chains have become the first national network to distribute carbon-free cement without clinker.
Hoffmann Green Cement Technologies will supply these chains with its H-UKR and H-IONA clinker-free decarbonated cements, packaged in 25 kg bags, to address for the first time the important market of private individuals, i.e. craftsmen and non-professionals.